Level – UX & Visual Design Lead

Year: 2021-22
Role: Design Lead (User Research, UX/UI, Visual Design)

Level is a neuroscience-based self-improvement app that blends emotional regulation with gamified activities. As the product evolved from a conceptual fitness platform into a science-backed experience, design played a central role in shaping its transformation. The project involved developing user flows, wireframes, and a friendly visual language, alongside custom UI components like a meditation dial and interaction graph. Drawing on cognitive science and play, the interface encourages daily engagement while fostering emotional awareness.