Watch Redesign – Reducing Waste with biodesign

Year: 2021-22
Role: Biodesign Researcher
Collaboratos: Mia Loung, Oladeji Awe, Zhiyi Zhou, Filippo Caprioli

This was a packaging redesign project developed in collaboration with Audemars-Piguet and Central Saint Martins, aimed at transforming the presentation box of their signature watches. The goal was to optimise material use, reduce production costs, and lower the carbon footprint of a key product component—without compromising on craft or brand experience.

Blending biodesign principles with service design strategy, the project reimagines packaging as both a tactile encounter and a circular system touchpoint. It incorporates algae-based dyes and a unique 3D-printed wood-waste filament, reinforcing the commitment to low-impact, future-facing materials.